Lato Milk launches budget pack into Uganda marketLato officials say What we are offering in this flavoured milk can be consumed as a meal or snack and is convenient for all occasions.
Pearl Dairy Farms Limited, the producers of Lato Milk, have launched a flavoured long-life milk range in Tetra Brik® Aseptic 125ml packs. Retailing at UGX 1,000 per pack, the milk comes in three flavours, vanilla, strawberry and chocolate. Dubbed ‘Anytime nutrition’ the packs provide convenience and affordability to consumers.
According to Pearl Dairy company officials the product is the first of its kind available in the Ugandan market. While launching the product on Wednesday, at their offices in Kampala, Amit Sagar, the Pearl Dairy Chief Executive Officer, expressed his excitement over the new product and its affordability.
“We are consistently innovating to provide our consumers with a range of options for their nutritional needs at affordable prices. Research has shown that 45 pc of the population in East Africa are below the age of 15 years, with great need for high nutrition products which can be found in dairy products. What we are offering in this flavoured milk can be consumed as a meal or snack and is convenient for all occasions,” Sagar said.
The flavoured milk which has an extended shelf life of up to one year, has been taken through Ultra Heat Treatment (UHT) and has no preservatives. The Aseptic ‘6-layer’ packaging is a true signature of Tetra Pak’s innovative technology of keeping food safe. Tetra Pak is the world’s leading food processing and packaging solutions company.
“At Tetra Pak we are always innovating and finding ways to deliver solutions to meet our customers’ demands on high food quality and safety. Our portion packages, derived from FSC-Certified Paperboard are convenient and attractive to consumers. With our end-to-end solutions, we pride in helping our customers improve productivity.” said Tetra Pak East Africa’s Managing Director Jonathan Kinisu.
He said, “Our partnership with Pearl Dairy is another milestone in the Dairy Industry and an exciting opportunity for us to continue delivering safety and availability of food everywhere.”
Lato Milk is the brand of Pearl Diary Farms Limited based in Mbarara District western Uganda. The company is also involved in projects that help dairy farmers productivity to generate a constant demand for milk. Lato also educates them to adapt to cleaner and more hygienic milk production techniques contributing towards the growth of dairy industry as a whole.
Pearl Dairy Farm also offers, butter, ghee, skimmed and full cream milk powder among other products. Officials say the introduction of the 125ml pack is a huge win to promote nutrition among children and adults.