Another Stanbic Bank Blue Weekend rolls around

August 29, 2018 in Business, Companies, Financial Services by Editor

The campaign is intended to encourage customers to use their Visa cards and involves offers of discounts at several outlets.

August 29, 2018—The end of month means another round of discounts in the Stanbic Bank Blue Weekends promotion starting Friday, August 31 and ending on Sunday. The bank will hold activations at different outlets in Kampala to encourage customers to pay for services using their Visa cards.

This month, Blue weekends has attracted additional outlets including Kahawa Café, Game Stores, Embers Lounge, Le Chateau, Miniso, The Pantry, Gabiro, Piato, Karveli, Pizza Hut, H20, Atmosphere bar, Epicurien, The Bistro and Risco Kids.

Stanbic Bank’s Senior Marketing Manager Sonia Karamagi said, “Our aspiration is to be the bank for the future and as such we are consistently digitizing our customer experiences in Uganda. Through product and service innovations we are well on our way to taking our customers into the digital age. Since we launched Blue Weekends earlier this year, we have seen notable growth in on-boarding new merchant’s month on month. Our goal is to see card usage grow exponentially by building structures that make digital usage a lasting habit for customers.”

Blue Weekends, which happen every last weekend of the month, is a platform that allows customers to pay using their visa or master cards to and enjoy discounts at various outlets by using the Stanbic Bank’s Point Of Sale (POS) terminals across the country in a bid to build and encourage digital payments.

Karamagi said, “Banks have a responsibility to provide solutions that fit into customers’ lifestyles enabling them to fulfil their aspirations and ambitions. We want to enable the customer to enjoy the utmost convenience while never having to worry about carrying cash.”

The Stanbic Blue weekends are now in the 6th month and expected to run till the end of the year.