Africell joins forces with Uber to drum up business
October 26— Mobile network firm, Africell Uganda and Uber, the online hail-a-taxi company, have teamed up in a promotional campaign dubbed ‘Uber With Africell’ which offers free rides for first time users of the service.
”We are excited about this partnership. We want to give our new riders a feel of what Uber is like, before they start using the app every day to get from point A to B, and with this partnership, we will be able to achieve just that,” Aaron Tindiseega, the Uber Country Manager said.
Users will get free first time rides up to UGX10,000 (nearly $3) redeemable using promo Code TRIPLEDATA on downloading the Uber App on Google Play Store or the Apple Store.
The campaign which started on Twitter with the hashtag #UberWithAfricell last week, has steadily grown to become a leading tending item.
Milad Khairallah, the Africell Commercial Director said the ‘Uber with Africell’ campaign is meant to reflect Africell’s strong profile in the data market.
”For us, this is to share of our big heart as Africell. We are conveying the same generosity with which we triple our subscribers’ daily data to show both our customers and other people yet to switch to Africell that we have a heart for them,” he said.
According to the two companies, #UberWithAfricell will expand into even bigger and more exciting phases with planned promotions in Africell stores and also in-transit offers during Uber rides.
There will be ‘Wifi on Uber’ where free Wifi hotspots will be availed to customers courtesy of Africell and also ‘Uber Dost’ where anyone in an Africell shop can order for Uber rides on immovable devices in Africell stores.