Uganda Development Bank launches ‘can do’ campaignOjangole (right) said the mandate of UDBL is to facilitate sustained development through the vast range of products, services and solutions that the bank has on offer.
Uganda Development Bank Limited (UDBL), has unveiled a ‘can do’ campaign aimed at kicking up a national spirit centred on the inspiration, persistence and achievements of ordinary Ugandans to drive everyday development and economic growth.
“As we mark yet another year, one where we have been tested by the difficult conditions of the Covid-19 pandemic, we want to recognize our national culture of overcoming challenges, our innovative and entrepreneurial spirit and the overwhelming enthusiasm to take risks and to grow despite whatever challenges we are facing,” Patricia Ojangole, the UDBL Managing Director said at the launch of the campaign recently. UDBL is fully owned by the Uganda government.
Running under the theme; ‘Improving The Quality of Life of Ordinary Ugandans’, the message comes in several languages and asks, “what makes us Ugandan?’ It challenges Ugandans to continue ‘growing and glowing’ because being Ugandan is synonymous with the desire to improve one’s quality of life and circumstances.
Ojangole said as the country’s leading Development Finance Institution, “This is our role and mission; to improve the quality of life of Ugandans. It is in our DNA as Ugandans to want better for ourselves and our families. UDBL’s mandate is to facilitate this development through the vast range of products, services and solutions that we offer.”
In spite of the pandemic, UDBL has seen its investments grow in several sectors of the economy. According to its latest financial report, the bank’s lending has made a positive impact in the areas of job creation, increased taxes, facilitating the resilience and continuity of enterprises, women and youth empowerment among others.
The Bank also reported growth in value-added investments in agriculture and manufacturing in alignment with government policy to pursue import substitution, manufacturing for export as well as facilitating on-going industrialization while creating sustainable jobs and new opportunities.