Marriott International enters Tanzanian market

October 24, 2017 in Business, Companies, Investment, Travel & Tourism by Editor

The establishment is more than a 100 years old, but Marriott have added some refinements to lift its profile and bring it in line with the brand reputation.

October 24—US hospitality giant, Marriott International, has entered the Tanzanian market with the revamping of a century old establishment that is now known as Four Points by Sheraton Arusha.

Alex Kyriakidis, the President and Managing Director, Middle East and Africa, Marriott International said early this week, “The entry of the Four Points brand into Tanzania is a significant addition to our rapidly growing footprint in Africa and reflects the strong traction the brand is gaining in the region.”

He said, “Tanzania has long been on the global travelers’ bucket list and the Four Points brand with its blend of stylish comfort and genuine service offers an ideal choice at an honest value.”

Located not far from the famous Clock Tower, the hotel is nestled within three acres of lush tropical gardens and sits snugly in the central business district of the Arusha. The city is Tanzania’s tourism hub, giving easy access to major attractions such as the Serengeti National Park, Ngorogoro Crater National Park and Mount Kilimanjaro.

Founded in 1894, The Arusha Hotel, emerged as a city landmark playing host to many dignitaries and well known personalities over more than 120 years. Rebranded after renovation, the hotel retains its unique charm reminiscent of a bygone era and a fabled past.

“Our vision is to reinvent the definition of travel, transforming the hotel into a preferred choice for guests whether on business or adventure. We are committed to creating memorable guest experiences by combining the signature brand experience with the hotel’s rich history, unique character and the city’s local attractions,” Upjeet Singh Sahota, the General Manager, Four Points by Sheraton Arusha said.