Vodafone Uganda turns focus to youth, SME market
Kampala November 10- Vodafone Uganda has unveiled a digital first approach targeting youth and SMEs. The operator says it will demonstrate how the internet can help both groups achieve their potential.
“The biggest way we can support Uganda is to provide technology and data services that support the growth of young entrepreneurs in this country because tomorrow the world will be data driven and data led and only those
who will be empowered will easily fit in,” Vodafone Uganda Chief Executive Officer John Ndego said during ther campaign’s launch at Kampala International University.
Ndego said the focus on youth was informed by the 2014 Uganda Census data which indicates that youth constitute 78 percent of the Ugandan population. “These numbers represent a huge potential for the country to turn a tide in technology and innovation and Vodafone Uganda would like to be part of this journey,” Ndego added.
On the other hand technology, in particular the internet can help SMEs grow their business said Jackie Namara, Vodafone Uganda’s Head of Marketing. “SMEs are central to our economy and by supporting the men, women and
small businesses we are supporting people who fix our economy,” Namara said.
As part of the campaign, Vodafone will initially be extending internships to about 250 students from Kampala International University every year before rolling out to youth from other institutions within the Kampala and Entebbe area