MultiChoice slashes subscriptions amid tough times
October 31—MultiChoice Uganda, a pay-to-view company, has taken into account the current difficult economic conditions the country is facing and has decided to make downward adjustments on its DStv subscription prices across all bouquets, effective this month. Uganda’s economy is growing at its slowest in recent memory at less than 5%.
“We recognise that our customers are living in tough economic times and want to reward them for their ongoing loyalty and support by providing the best local and international entertainment. We want to do our part by adjusting the price of our DStv packages through making them more affordable while adding more value at the same time,” Charles Hamya, the General Manager MultiChoice Uganda told a recent news conference.
The monthly price for the Premium bouquet is down 2.52%, from UGX287,250 to UGX280,000; Compact Plus, down 5.61% from UGX190,700 to UGX180,00 and the Compact bouquet has been reduced by 5.43% to UGX115,000 from UGX121,600.
However the biggest reduction has been made for the basic Access bouquet which is now UGX33,000 from the previous UGX38,000, a drop of 13.16%.
Hamya said, “The majority of our input costs are in US dollars and we hope we won’t experience any further currency devaluations or other unexpected increases in costs for the remainder of the year. We will continue to review pricing from time to time, taking into account the economic conditions of our operations.”
The move is also part of the company’s strategy to deliver more value to its customers in addition to its recent initiative in providing La Liga games to the DStv Family package as well as added great lifestyle and kiddies programming.In addition, SuperSport recently secured the rights to broadcast WWE programming live for the first time ever across sub-Saharan Africaover and above the great coverage we offer of international Football leagues.
“These downwards adjustments to DStv packages reinforces our commitment to ensuring that our customers receive the best possible access to great entertainment and outstanding value. Entertainment is a powerful way to tell stories that open our minds, bring people together around shared passions, and connect us to new realities. It makes us laugh and cry. It informs, it educates and it inspires. As a Video Entertainment company our role is to enrich lives of our customers across the various territories we operate in,” Hamya said.
Phoebe Nakabazzi, the Marketing Manager DStv said, “In addition to that DStv has announced its festive offer for customers dubbed Blue Christmas. The promotion will see numerous customers of DStv who either purchase the full kit at UGX 132,500 or re-subscribe to compact, compact plus and premium win themselves exciting prizes ranging from weekend getaway trips for two, subscription and branded items. Additionally customers of DStv Compact or DStv Compact Plus who pay on time will view all Sport channels available on DStv Premium for a week after 31st December 2017. Whereas DStv Access and DStv Family customers who pay on time will view all Sports channels available to DStv Compact for a week after 31st December 2017.”