October 18, 2018—Jumia Uganda, the online shopping platform, has taken on a new CEO and unveiled plans to launch ‘Black Fridays’ , a special day for buying sprees, complete with discounts starting November 16.
Ron Kawamara said, “We shall feature discounts of up to 70% on over 5000 products and shoppers are set to enjoy free delivery for purchases over UGX200,000.” The Black Friday campaign will run from November 16th to December 7th, 2018. The term originates from Europe and North America and associated with retailers moving into black which constitutes profits. as opposed to ‘red’ and losses.
Kawamara told a news conference on Thursday, “I cannot imagine a more important and exciting time to join Jumia. With a massive, diverse and highly engaged audience, a market-leading online business, a best-in-class product portfolio and an extremely passionate and talented group of people, Jumia is well-positioned to capture an even greater market opportunity.”
He previously served as the Regional Managing Director of Jumia Food, East Africa, and brings his wealth of experience in the African eCommerce industry. “As a lifelong entrepreneur and exuberant technology enthusiast, this is the perfect opportunity to combine my industry experience with my love for business. I look forward to working with this great team, having a lot of fun, and leading Jumia through its next exciting phase.”
Massimiliano Spalazzi, the co-CEO with Kawamara said, “After a thorough and thoughtful search process, we are thrilled to have Ron take on the CEO role. Ron brings a stellar leadership reputation, a wealth of consumer experience, and a lifelong passion for eCommerce to Jumia – all of which are critical ingredients in the continued evolution of our company. We are absolutely confident that Ron is the right leader for Jumia who can create value for customers and vendors by marrying Jumia’s numerous assets with the opportunities ahead.”