Fresh Diary launches campaign to drum up yoghurt consumption in Uganda

October 14, 2024 in Business, Companies, Trade & Industry by Editor

Brookside Dairies Ugandan unit, Fresh Dairy, has launched a campaign to promote consumption of yoghurt, placing an accent on the health benefits of the fermented milk product. A subsidiary of Kenya based Brookside Diaries, Fresh Dairy  is one of the pre-eminent milk processors in Uganda, producing a range of long shelf-life products including full-cream powdered milk, condensed milk, yoghurts and butter oil.

Citing recent studies by the United States Food and Drug Administration (FDA), which outlined the positive outcomes of eating yoghurt on mitigation of the risk of developing type 2 diabetes, Fresh Dairy is encouraging Ugandans to fall into the habit of regular consumption of the product. According to the study, one needs at least three servings of two cups of yoghurt per week, may reduce the risk developing type 2 diabetes.

“As a dairy brand, we are excited about the findings that not only give assurance and more delight to our consumers but also reaffirm our commitment to produce dairy products that impact people’s lives and health positively,” said Fresh Dairy Marketing Manager Vicent Omoth.

Omoth added that to amplify the FDAs findings, Fresh Dairy has launched a campaign dubbed ‘Yoghurt4Better’ aimed at educating consumers about the benefits of consuming the company’s nutrient-rich flavoured yoghurt which provide a good balance of energy, carbohydrates, protein, fat and calcium among others critical nutrients to support the body with essential nutrition.

The Yoghurt 4 Better campaign revolves around key messaging points such as “Yoghurt 4Better health, Yoghurt4Better heart health, Yoghurt 4 Better teeth and bones, Yoghurt 4 Better digestive systems Yoghurt 4 Better immune systems, Yoghurt 4Better weight management, and Yoghurt 4 Better concentration.” among others.