Ugandan Fintech Pebuu Africa unveils Naaki, a comic book teaching money skills

September 12, 2025 in Business, Companies, Financial Services by Editor

Uganda-based Pebuu Africa, a data-driven technology solutions firm, has unveiled a new comic book, Naaki: The Chronicles of a Bank Agent, designed to deliver financial literacy lessons in a fun, relatable, and accessible format.

The comic, developed under the Pebuu Impact Initiative, follows Naaki, a young, ambitious, and charismatic woman in Kampala. Through her everyday experiences, readers encounter lessons on financial management, business planning, and decision-making — topics often perceived as complex, now translated into engaging storytelling.

“Naaki is more than just a fun comic book. It is a financial literacy adventure,” said John Paul Ssemyalo, CEO of Pebuu Africa, at the launch. He emphasized that with low reading engagement and limited digital access in many parts of Uganda, the print format was chosen deliberately to reach grassroots communities.

To maximize impact, 30,000 copies will be printed and distributed free of charge every month to bank agents and small businesses across Uganda. Pebuu is working with banks and development partners to ensure accessibility, with expectations that copies will circulate among families and even reach children. “We believe Naaki will become a household read — shared by neighbours, parents, and their children,” Ssemyalo noted.

Beyond Uganda, Pebuu intends to expand the comic’s reach by translating it into local languages and introducing digital editions, including downloadable and interactive formats on social media platforms. “We want Naaki to resonate with both children and adults, across borders, wherever financial literacy challenges persist,” Ssemyalo said.

The launch of Naaki is also tied to an ambitious sustainability effort. Recognizing the environmental footprint of producing millions of sheets of paper annually, Pebuu has rolled out an initiative called One Agent, 10 Trees. By 2030, the company plans to work with bank agents, local communities, and authorities to plant 500,000 indigenous trees across Uganda.

“With this campaign, we highlight the intersection of sustainable business growth and environmental stewardship,” Ssemyalo explained. “Profit generation should create social impact while safeguarding the planet — but it requires collective action.”

The first edition of Naaki: The Chronicles of a Bank Agent will also be available for digital download this September on Pebuu’s website, with social media pages such as Instagram carrying interactive updates on Naaki’s adventures.

Through this innovative blend of storytelling, education, and sustainability, Pebuu Africa hopes to not only bridge financial literacy gaps but also inspire cultural engagement and community-driven impact.