LG seeks to expand Ugandan footprint as home appliance market grows

October 3, 2025 in Business, Companies, Energy by Editor

Samri Michael, Brandshop Manager at Appliance World Ltd, LG Electronics EA’s sole distributor in Uganda, awards a raffle draw winner during the 31st Uganda International Trade Fair organized by the Uganda Manufacturers Association (UMA). LG used the platform to showcase its latest innovations and energy-efficient home appliances, reinforcing its investment in Uganda’s market, which is projected to grow at a compound annual growth rate (CAGR) of 10.62%pc

LG Electronics East Africa says it is stepping up its presence in Uganda to tap into rising demand for home appliances and consumer electronics, as the country’s market records one of the fastest growth rates in the region.

Industry estimates project Uganda’s home appliance sector to expand at an annual rate of 10.62 percent, driven by rapid urbanisation, a growing middle class, and shifting consumer preferences toward modern and energy-efficient products. Similar trends are unfolding in Kenya, Tanzania, and Ethiopia, where the sector is posting double-digit growth.

LG is executing its Uganda strategy through Appliance World Limited (AWL), its exclusive distributor in the market. The two partners are currently showcasing LG’s latest product lines at the 31st Uganda International Trade Fair, organised by the Uganda Manufacturers Association (UMA).

“Uganda is an important market for us with a young, dynamic population that is increasingly seeking modern household appliances that fit their lifestyles,” said Jane Kariuki, LG East Africa’s Regional Head of Marketing. “Participation in the UMA Trade Exhibition allows us to engage directly with our customers and partners, reinforcing our long-term commitment to Uganda and the region.”

LG’s exhibition is co-hosted by the Embassy of the Republic of Korea in Uganda, the Korea Trade-Investment Promotion Agency (KOTRA), and the Korea International Cooperation Agency (KOICA), alongside Ugandan industry players.

Uganda’s appliance market, however, is becoming increasingly competitive as global and regional brands jostle for share. Industry observers note that demand for energy-efficient and sustainable products will sharpen further as households seek to manage rising utility costs.

In East Africa, LG has sought to match expansion with improved after-sales services—an area where consumer frustration has often eroded trust. Analysts argue that reliable servicing and access to spare parts will be critical if LG is to maintain momentum in Uganda.

Despite the positive outlook, challenges persist. High import costs, exchange rate volatility, and inflationary pressures continue to weigh on consumer purchasing power. Yet, stakeholders see Uganda’s youthful, urbanising demographic as a long-term demand driver.

“Our expansion in East Africa is about being closer to our customers,” Kariuki added. “We are seeing steady growth in demand for energy-efficient appliances that make life more convenient and sustainable. Strengthening our presence ensures Ugandan households can access innovative LG solutions backed by dependable after-sales service.”